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Leverage Gen Z's love for luxury fashion
Luxury fashion continues to be one of the fastest growing markets for Gen Z spending power in 2023. Whether it’s flexing on their mates with the latest designer drops or bagging the freshest high-end...
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Food Glorious Food: How are hungry students shopping?
It’s safe to say the rise in the cost of living has bitten a sizeable chunk out of students’ food and drink budget. Student food bills have increased by £591 since 2021, and food inflation was measured...
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Mark your calendar for Gen Z success in Q2
Gen Z; difficult to pin down, right? Most marketing calendars will emphasise those big consumer scenarios, but for students, it’s not so easy—their key moments can differ from those of previous...
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Tech it to the next level with Gen Z
Tap into students’ purpose-driven tech purchases in Q2Tech is embedded into every aspect of our lives, but how do Gen Z use it and what makes them different from other generations? For the answers to...
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How to become a fashion fave with Gen Z in Q2
Fashion is a top priority for Gen Z who, despite rising costs, are set to spend a whopping £700 million in the coming months. That’s 25% more than any other generation, with a focus on daily-use...
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